Powell & Mahoney announced that SPINS, a division of Nielsen and the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products industry, recently placed the company within the top three in the natural foods category. After just five years in business, Powell & Mahoney ranks number two , and is the youngest company on the list showing the biggest growth. This news was announced by the company’s co-founders Brian Powell and Mark Mahoney to top media and influencers from the food and beverage sector at the company’s first-ever New York City press event, held on Thursday, March 12, at Toshi’s Penthouse and Living Room. Celebrity Master Mixologist, Tad Carducci of Tippling Brothers, was also on hand to mix cocktails he created using Powell & Mahoney’s award-winning mixers.
“We are thrilled with the ranking,” said Brain Powell. “Powell & Mahoney started out as a vision to provide the marketplace with a delicious, all-natural product that would generate a favorable response. Now, after just five years in business, we are on the heels of the category leader with our authentically reproduced mixers for some of the world’s best-loved classic cocktails as well as a few twists of our own. We continue our dedication to making top-quality products for our consumers because their parties – and their cocktails – deserve the best!”
Powell also announced the company’s collaboration with Leahy-IFP Co. to introduce a new line of foodservice packaging, making it affordable, quick and easy for bartenders to use Powell & Mahoney mixers to create consistently enjoyable cocktails in less time without sacrificing taste. “Our new foodservice packaging will allow bartenders to make more drinks, turning a bigger profit for the bar, The more on-premises friendly format requires minimal preparation and delivers consistent quality no matter who is bartending. Foodservice operators also get more product with the aseptic packaging, which holds the equivalent of two 750 milliliter bottles.
Made of SIG Combibloc aseptic carton instead of heavy glass, the new packaging is a revolution for the cocktail mixer category. Cartons are not only a superior alternative to glass in terms of safety measures and weight — they are also preservative free, eco-friendly and BPA free. The carton form ensures food quality with no refrigeration required and tamper-proof packaging and openings. Additionally, cartons are made for maximum efficiency, designed to keep foodservice operations running smoothly with shelf- stability, easy pourability, secure and tight reclosability for safe product storage, minimal waste and effortless trash removal.
Powell & Mahoney turns forward thinking in selecting this superior packaging solution — aseptic cartons are one of the most sustainable food and beverage packages, boasting 100% recyclability. The typical shelf- stable aseptic carton contains 74% paper, 22% polyethylene and 4% aluminum, mostly consisting of a renewable resource. Each lightweight and compact carton has a low carbon footprint, reducing CO2 emissions by up to 60% and saving up to 60% of fossil resource consumption.
Powell & Mahoney’s Margarita, Peach Bellini and Bloody Mary flavors will be offered in easy-to-store, environmentally-conscience aseptic carton that makes this move into foodservice possible.
In 2014, The Beverage Testing Institute recognized Powell & Mahoney’s Sriracha Bloody Mary, Jalapeño Margarita and Peach Bellini cocktail mixers for their excellence, all of which also received honors at the Los Angeles International Spirits Competition. The Sriracha Bloody Mary won a gold medal as well as “Best of Show” and “Best of Division;” the Chipotle Bloody Mary and the Peach Bellini won gold medals; and the Jalapeno Margarita and original Bloody Mary received silver medals. In early 2015, the Sriracha Bloody Mary, Jalapeno Margarita and Peach Bellini cocktail mixers also received high accolades from the Beverage Testing Institute.
During the New York City event, invited guests were treated to cocktails created by Tad Carducci, who creates all of the cocktails featured on the Powell & Mahoney Cocktail Mixer bottles. Carducci took this opportunity to showcase the new spring, summer, fall and holiday 2015 cocktails.
Powell & Mahoney’s all-natural cocktail mixers are designed to make at-home entertaining quick, easy and delicious. The mixers are available at select Target and Whole Foods stores, finer natural foods and grocery stores, and where fine wine and craft beers are sold. They can also be purchased online at www.powellandmahoney.com. All Powell & Mahoney cocktail mixers and bar ingredients retail from $5.99 to $7.99.
About Powell & Mahoney, Ltd.
Powell & Mahoney, Ltd. was launched in 2010, by two-beverage industry veterans who were inspired by the lack of quality mixers made available to consumers. Noticing a true need in the market, Brian Powell and Mark Mahoney combined their expertise and passion and launched the successful mixer brand. Powell & Mahoney, Ltd. has reinvented America’s best-loved classic cocktail recipes by swapping out artificial flavoring and preservatives for only the finest hand-selected juices, essential oils and pure cane sugar. Made in Williston, Vermont at a purpose built, custom facility all Powell & Mahoney mixers are handcrafted in small batches using steam kettles .To learn more, visit www.powellandmahoney.com.