Powell & Mahoney Craft Cocktail Mixers, a leading natural craft cocktail mixer company in the United States, is pleased to debut their new carbonated line of sparkling craft cocktail mixers at Natural Products Expo West booth M101. The new lineup includes the following natural flavors: Ginger Beer, Blood Orange Ginger Beer, Mojito, and Tonic. Packaged conveniently in 4-pack 12 oz. cans, Powell & Mahoney’s new line of craft cocktail mixers will be available for distribution in the spring of 2017. The suggested retail price for a 4-pack will be $5.99.
Co-Founder and CEO of Powell & Mahoney Craft Cocktail Mixers, Mark Mahoney shares, “Based on consumer demand and a thorough product development process, we decided to launch our carbonated mixers in smaller packages and concluded that cans offered the best solution. Staying true to our mission of offering quality and innovation at a value, our cans look amazing, are absolutely best in class, and are an affordable luxury compared to some glass bottles in the category. We looked at the logic behind the craft beer segment transitioning to cans and found that the fundamental driver was for quality. Cans are completely airtight and do not allow light to penetrate the product – allowing us to offer a higher quality end product. Cans also put less stress on the environment as cases weigh less, pack tighter, consume less fuel in transport and are much more recyclable than glass.”
The new packaging includes bold fruit illustrations representing Powell & Mahoney’s commitment to using only the finest, natural ingredients. Each flavor is sweetened with pure cane sugar, bringing consumers a light and naturally sweetened cocktail mixer option that can be enjoyed with or without alcohol.
Powell & Mahoney received incredible reception of their 750ml bottled sparkling cocktail mixers in 2015—their Original Ginger Beer helped them become the top selling cocktail mixer brand at Target.
Visit www.PowellandMahoney.com to learn more about what has made Powell & Mahoney Craft Cocktail Mixers America’s fastest-growing cocktail mixer brand.